Positioning

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Positioning

·       For any Brand, positioning is very important, because that determine the fate of the brand.

·       A Right positioning will make revolutionary change in the performance of the brand and vice-versa.

·       The positioning should be very precise and more relevant to the targeted customers

 

Things to be considered while positioning

1. Strength / facts & weakness / Perception -of the brand and the competitor

2.  Identifying the Segments & customer

3. More focus on the mind of the customer rather than the product

 

Remember that positioning of the brand will help in developing the Communication of the brand, so we have to be very clear how it is going to have a desired impact in the minds of customer

 

Example: Health Drinks

1. Horlicks – Taller, Stronger and Sharper

2. Complan – Faster Growth

3. Pediasure – Immunity (Now Immunity & growth)

4.  Boost – Energy

5. Enfagrow – Brain Development


So, all the drinks have positioned them in single point that portray the voice of the mother to fulfil the need of their children.

Now we got an idea how companies positioning their Brands

Hope this page makes some sense!

Stay tuned!

SM


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