Overview of Strategy

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  Overview of Strategy   1.      Objectives : you’re launching a new product, planning a marketing campaign, or even playing a game. 2.      Information : Research and data collection are essential. Understanding the environment, market trends, and customer preferences helps you make informed choices 3.      Analyze : SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a powerful tool. identifying your strong pieces, weak spots, potential moves, and threats 4.      Strategy : Involves creativity and decision-making. It is opening moves in chess or decides on your market positioning 5.      Implement : Execution time! Imagine you’re playing a real-time strategy game. It’s about deploying troops, building structures, and capturing territories 6.      Monitor : Just like adjusting your strategy during a chess match, you need to adapt. Monitor progress, gather feedback, and be ready to pivot 7.      Evaluate : Celebrate successes, learn from failures, and itera
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DIGITAL MARKETING

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 DIGITAL MARKETING:

It is the umbrella term for the marketing of product / Brand using technologies & Internet. This is affordable, limited, easy to monitor and analyse.

A Set of beliefs:

RIGHT: Message, Person, Time, Frequency and Channel

Advertise by paying with Ad network through Publisher and media with consumers.     A buy side agency trading to be buyer with Ad server with Data Management platform. A Sell side to publisher to working for a buyer with Ad server to data management platform with AD Exchange.

Impression: a user sees an advertisement and any time a user opens an app / website in visible. When a user clicks on an advertisement and click through rate=click impression

Digital Media:

The three majors are the Earner Media, Paid Media and Owner media

Earner Media: Digital PR, Reviews, social media and partnership

Paid Media: Pay /Click, Digital ads, Retargeting and affiliate marketing

Owner media: website, Search Engine and Email marketing

The Digital Strategy to the Content, Analytics and Data in the Ads, SEO in the on-site and off-site, Website is the user experience and conversion optimization , Conversion marketing is the community ,public and word of mouth , Email is auto-Responders and newsletters, Mobile is the apps, messaging , Social is the FB, INSTA,TWITTER etc and CRM is the Inbound, Lead and conversion planning

Mistakes in Digital Marketing: The audience's perception of brands is a sign of distrust among employees, and failed campaigns create doubts in their minds. The ability to schedule posts is a great way to manage and ensure social media reaches its intended audience on time.

Thanks for spending your time!

Ping me for more details

SM

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