DIGITAL MARKETING: It is the umbrella term for the marketing of product / Brand using technologies & Internet. This is affordable, limited, easy to monitor and analyse. A Set of beliefs: RIGHT: Message, Person, Time, Frequency and Channel Advertise by paying with Ad network through Publisher and media with consumers. A buy side agency trading to be buyer with Ad server with Data Management platform. A Sell side to publisher to working for a buyer with Ad server to data management platform with AD Exchange. Impression: a user sees an advertisement and any time a user opens an app / website in visible. When a user clicks on an advertisement and click through rate=click impression Digital Media: The three majors are the Earner Media, Paid Media and Owner media Earner Media: Digital PR, Reviews, social media and partnership Paid Media: Pay /Click, Digital ads, Retargeting and affiliate marketing Owner media: website, Search Engine and Email marketing The Dig
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