Positioning
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Positioning
·
For
any Brand, positioning is very important, because that determine the fate of
the brand.
·
A
Right positioning will make revolutionary change in the performance of the
brand and vice-versa.
·
The
positioning should be very precise and more relevant to the targeted customers
Things to be considered
while positioning
1. Strength / facts &
weakness / Perception -of the brand and the competitor
2. Identifying the Segments & customer
3. More focus on the
mind of the customer rather than the product
Remember that
positioning of the brand will help in developing the Communication of the brand,
so we have to be very clear how it is going to have a desired impact in the
minds of customer
Example: Health Drinks
1. Horlicks – Taller,
Stronger and Sharper
2. Complan – Faster
Growth
3. Pediasure – Immunity
(Now Immunity & growth)
4. Boost – Energy
5. Enfagrow – Brain Development
So, all the drinks have
positioned them in single point that portray the voice of the mother to fulfil
the need of their children.
Now we got an idea how companies
positioning their Brands
Hope this page makes
some sense!
Stay tuned!
SM
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Comments
Good post...
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