Display Advertising

 

Display Advertising:

Display ads are advertisements that are delivered online that combine copy, visual elements, and call to action messaging that link to a landing page

Marketing funnel: the is low intent to High intent

The breakdown of the digital marketing strategy is spot-on! Let’s delve into each component:

Display Targeting: By reaching out to audiences through blogs, articles, and platforms where free content and white papers are shared, you’re tapping into a pool of users interested in educational and informative material. This approach can help attract potential customers who seek knowledge related to your product or service.

Highly Targeted & Social Ads: Social media platforms provide an excellent avenue for engaging with specific personas. By tailoring ads to individual interests or demographics can encourage interaction. Consider using email campaigns to further engage these users and nurture their interest.

Live Interaction: Hosting webinars and sharing product videos is a fantastic way to provide real-time interaction. It allows you to showcase your offerings in action and address any queries or concerns directly. This personal touch fosters trust and engagement.

Paid Search & Retargeting: Paid search ads capture users actively seeking solutions related to your products or services. Retargeting then re-engages those who have previously shown interest. This can guide them through the final stages of decision-making, whether it’s making a purchase, scheduling demos, or evaluating proposals.

Tracking marketing funnel metrics is essential for evaluating the effectiveness of your strategies at different stages of the customer journey.

Top of the Funnel (TOFU) or Awareness Stage:

• No. of Unique Traffic: measures how many visitors are discovering your brand or product. It reflects the effectiveness of your awareness-building efforts.
• Content Engagement: Analyze how well visitors interact with your content (e.g., blog posts, videos, social media). High engagement indicates successful top-of-funnel activities.

Middle of the Funnel (MOFU):

• Leads Generated: Track the number of leads captured through forms, sign-ups, or other interactions. These leads are considering your offerings.
• Lead Quality: Assess the quality of leads. Are they genuinely interested and likely to convert? High-quality leads are more likely to move down the funnel.

Bottom of the Funnel (BOFU):

• Conversion Rate: Calculate the percentage of leads that become paying customers. A high conversion rate indicates effective nurturing and persuasive messaging.
• Sales Value: Measure the total value of sales generated. This metric directly ties to revenue and business growth.

Post-Purchase:

• Customer Retention Rate: After a sale, monitor how many customers continue to engage with your brand. Repeat business is crucial for long-term success.
• Customer Lifetime Value (CLV): Understand the value a customer brings over their entire relationship with your business. High CLV indicates successful post-purchase strategies.

Thanks for reading…

Stay tuned!

SM