AI and Digital marketing
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Strategies leverage AI to enhance consumer trust and engagement in Digital marketing
1. Voice
Search: AI-powered voice assistants like Siri, Alexa, and Google
Assistant have changed how users search for information.
2. Chatbots:
AI-driven chatbots provide instant customer support, answer queries, and guide
users through the sales funnel.
3. Video
Marketing: AI recommend personalized video content like ads based on
viewer behavior, improving engagement and conversion rates.
4. Micro
and Nano Influencers: AI helps identify and connect with influencers
whose followers align with a brand's target audience higher engagement rates
and build more authentic relationships
5. Consumer
Trust: AI analyzes consumer data to understand preferences and
behavior, allowing marketers to create targeted, relevant campaigns.
Transparent use of AI in marketing builds trust by delivering personalized experiences.
AI empowers digital marketers to create more personalized, effective
strategies that resonate with consumers,
thereby enhancing trust and engagement in the digital marketplace.
Thank you
SM
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