Digital marketing on YouTube

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Digital marketing on YouTube can be a powerful tool for brand visibility, audience engagement, and driving traffic to your business: 1. Optimize Your Channel : banner and profile picture that reflects your brand. 2. Content Strategy : Mix different types of content, such as tutorials, vlogs, interviews, reviews, and live streams. 3. SEO for YouTube :   Use tools like Google Keyword Planner or TubeBuddy to find relevant keywords. 4. Engaging Thumbnails : High Quality images, Text and Graphics and Consistency 5. Engagement : Call to Action , Community ,   Engage with your viewers 6. Promotion :   Share your videos on social media platforms and ADs 7. Analytics : YouTube Analytics and A/B Testing 8. Monetization :   Ad Revenue , Sponsorships and Merchandise 9. Trends and Updates:   Stay Updated and Innovate :   content and strategies based on the latest trends. Thank You SM
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Types of online advertising

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 Main types of online advertising:


1.Search Engine Marketing (SEM) & Search Engine Advertising (SEA):

SEM encompasses strategies to improve visibility in search engines.

SEA, or paid advertising, appears at the top of search engine results pages (SERPs) by clear calls to action and large audience quickly.

2.Native Advertising: Native ads look and feel like regular content, making them less likely to be ignored

3.Display Advertising: These graphic ads appear on websites, social media, and other online platforms like websites, such as blogs

4.Mobile Advertising: Tailored for mobile devices, this type includes ads within apps, mobile websites, and SMS marketing

5.Content Marketing: creating and distributing valuable, relevant content to attract and engage a specific audience like blog posts, videos, infographics, eBooks promoting a product

6. Email Marketing: targeted messages to include newsletters, promotional offers direct and cost-effective way to communicate with potential or existing customers

Thank you

SM

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