"finger lickin"good
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"finger lickin"good
Background
KFC
is the largest and most successful restaurant brand in China. KFC Launched in
1987, the brand has grown to encompass over 29000 stores in 147 cities in 2024.The very first KFC restaurant opened in Bangalore in
1995 . Fast forward to the present, when there are over 450 restaurants across
the country. The chain is well known for
the "finger lickin'' good" slogan.
Challenge
KFC won over Chinese consumers by adding local cuisine options like egg
tarts, soy milk drinks, and rice porridge. By 1999, KFC had over 300 stores in
China, and by 2001, it was Chinese consumers' favorite brand. Competition
has been less in the fried chicken category. Popeyes is the only large global
competitor with a presence in India, but it has a mere 32 stores in India
currently
KFC has mostly utilized the push and pull attract customers. Growth strategy is to revolutionize our date and technology while building high-value products at scale and each country with KFC locations has a localized menu that caters directly to unique local tastes and preferences. There are unique KFC menu items around the world.
Leverage differentiation and market penetration to maintain its position in the fast-food industry. The brand differentiates itself with its unique secret blend of 11 herbs and spices, high-quality ingredients, and distinct taste that sets it apart from competitors
Solution
KFC
has built a powerful brand identity, recognizable and with delicious fried
chicken and a sense of comfort and includes SEO, Facebook, Twitter, Instagram,
and YouTube etc. The Product Innovation: a plant-based alternative appeals to
vegetarians, vegans, and health-conscious. KFC’s success lies in its branding,
innovation, and engaging marketing efforts
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SM
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