Digital marketing on YouTube

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Digital marketing on YouTube can be a powerful tool for brand visibility, audience engagement, and driving traffic to your business: 1. Optimize Your Channel : banner and profile picture that reflects your brand. 2. Content Strategy : Mix different types of content, such as tutorials, vlogs, interviews, reviews, and live streams. 3. SEO for YouTube :   Use tools like Google Keyword Planner or TubeBuddy to find relevant keywords. 4. Engaging Thumbnails : High Quality images, Text and Graphics and Consistency 5. Engagement : Call to Action , Community ,   Engage with your viewers 6. Promotion :   Share your videos on social media platforms and ADs 7. Analytics : YouTube Analytics and A/B Testing 8. Monetization :   Ad Revenue , Sponsorships and Merchandise 9. Trends and Updates:   Stay Updated and Innovate :   content and strategies based on the latest trends. Thank You SM
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The New Marketing

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 THE NEW MARKETING

Holistic marketing considers all parts of a business as a single entity which focuses on delivering superior value through product, pricing, distribution, and promotion. The framework is supported by four fundamental pillars: Internal, Performance, Integrated, and Relationship marketing. It aims to build profitable customer relationships through both internal and partner marketing efforts, ultimately leading to increased market share and growth while ensuring environmental and social responsibility.

The strategic planning within the corporate involves, Division, business and product to implementing with focus on organizing will control with measuring, diagnosing all corrective action.

Corporate mission center around sales, time, and competitive positioning, guiding strategic planning and effectiveness. Business missions entail external opportunity and threat analysis, as well as internal SWOT analysis, leading to goal-setting, strategy formulation, program implementation, and control measures.

Porter strategies’

§  Cost leadership and focus with Total / Niche market

§  Differentiation

§  Focus

Marketing metrics:

 

§  Sales metrics to sales growth with market share

§  Customer readiness to awareness with trial rate

§  Customer metrics is complaints, satisfaction

§  Distribution metrics is number of outlets, average sales per profit and share in shops handling

§  Communication metrics is brand awareness, mind and response rate

Thanks for spending your time!

Ping me for more details

SM

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