Digital marketing on YouTube

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Digital marketing on YouTube can be a powerful tool for brand visibility, audience engagement, and driving traffic to your business: 1. Optimize Your Channel : banner and profile picture that reflects your brand. 2. Content Strategy : Mix different types of content, such as tutorials, vlogs, interviews, reviews, and live streams. 3. SEO for YouTube :   Use tools like Google Keyword Planner or TubeBuddy to find relevant keywords. 4. Engaging Thumbnails : High Quality images, Text and Graphics and Consistency 5. Engagement : Call to Action , Community ,   Engage with your viewers 6. Promotion :   Share your videos on social media platforms and ADs 7. Analytics : YouTube Analytics and A/B Testing 8. Monetization :   Ad Revenue , Sponsorships and Merchandise 9. Trends and Updates:   Stay Updated and Innovate :   content and strategies based on the latest trends. Thank You SM
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MARKET SEGMENTS

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MARKET SEGMENTS

Buyers – want, resources, location, buying

Businesses – ability to serve all the customers

Target marketing

              Broadly (Mass)                  Narrowly                            Individual (local)

STP

Customer is the segmentation market into smaller segment, Target is the segments to enter, Position in the mind of target customers. The uncover the segment, market different consumer need, sustained profit growth and compelling customer experiences

SEGMENTATION:

Measurable is size, power and segments. Must to the large or profitable to serve, Accessible can be effective reached and served, Differential marketing mix element to action to able to attract and serve the segment

Customer

Business

Geographic is region and rural

Firmographics – Industry and global

Demographics is age & income

Buying approach is centralized & decentralized

Psychographics is lifestyle personality

Behavioural is knowledge, occasion and stage and benefits value and status

Volume, attitude and locality and benefits is price, produce and quality relationships

TARGETING

Each market segment’s attractive and selecting one or more market segments to enter and designers. Factor is selective of segments of various with fast, growing and profitable.

Resources by less profits to learn and develop. Current and potential to attraction of large and powerful competitors. evaluate and customer lifecycle target

Criteria size: The market must be large enough to justify segmenting. If the market is small, it may make it smaller.

Difference: Measurable differences must exist between segments.

Money: Anticipated profits must exceed the costs of additional marketing plans and other changes.

Accessible: Each segment must be accessible to your team and the segment must be able to receive your marketing messages

Focus on different benefits: Different segments must need different benefits.

POSITIONING:

Is the identify proposition for each segment. it is core brand, online value proposition after the marketing mix and lifecycle brand development and the proposition messaging. how the position the product to appeal to each customer segment

Positioning refers to the place you want your brand or product to have within a particular target market. More specifically, the process of market positioning and brand positioning involves how you market your brand or product to consumers

1. Comparative: This positioning strategy works by comparing multiple products or brands to create a competitive edge and highlight their individual value.

2. Differentiation: By focusing on any unique features which ideally can’t be duplicated, a differentiation positioning strategy ensures a brand’s products will stand out from the competition.

3. Segmentation: In situations where there are multiple target audiences, a segmentation positioning strategy focuses on the different specific needs of each group

Thanks for reading…

Stay tuned!

SM


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