Digital marketing on YouTube

-
Digital marketing on YouTube can be a powerful tool for brand visibility, audience engagement, and driving traffic to your business: 1. Optimize Your Channel : banner and profile picture that reflects your brand. 2. Content Strategy : Mix different types of content, such as tutorials, vlogs, interviews, reviews, and live streams. 3. SEO for YouTube :   Use tools like Google Keyword Planner or TubeBuddy to find relevant keywords. 4. Engaging Thumbnails : High Quality images, Text and Graphics and Consistency 5. Engagement : Call to Action , Community ,   Engage with your viewers 6. Promotion :   Share your videos on social media platforms and ADs 7. Analytics : YouTube Analytics and A/B Testing 8. Monetization :   Ad Revenue , Sponsorships and Merchandise 9. Trends and Updates:   Stay Updated and Innovate :   content and strategies based on the latest trends. Thank You SM
Post a Comment

UNDERSTANDING ONLINE CONSUMER

-

 

UNDERSTANDING ONLINE CONSUMER:

In today's digital age, understanding online consumer behaviour, expectations, and preferences is crucial for brands seeking success. Digging deeper into these aspects gives businesses helpful ideas for getting people interested in what they're offering.

o   Online behavior refers to how individuals interact with brands, products, and services through digital channels such as websites, social media, email, and mobile apps.

o   Expectations and preferences play a crucial role in shaping consumer behavior. These are influenced by factors like convenience, personalization, and trust.

Digital consumer characteristics:

1)    Customer is centre approach.

2)    Omni-Channel Engagement: like the approach of brands like Reliance and Nike. For instance, in India Reliance offers both in-store and online experiences, while Dubai and Singapore exemplify this trend globally.

3)    Social responsibility and Transparency

Personas:

Personas are fictional representations of target audience segments. They help improve user experiences, guide product/service development, and shape effective content and messaging.

Creating detailed personas include Research, organizing & Analyzing data and develop detailed personas.

1.     Research: analyzing existing data, survey, Interview, social media analysis and market research

2.     Organize & Analyze data: segmenting, Identifing patterns and key insights.

3.     Develop detailed personas: Demographic, psychographic information along with goals and motivations.

4.     Validate: Monitory updates through internal and external feedback

5.     Aligning and marketing: Aligning marketing strategies with the right content and messaging for each persona.

Micro-moment:

The are those times when people want “to know, to do, to go, to buy” reach for a device to search for the information.

Three specific reasons what micro-moment marketing matters

1. Captures user attention at the right moment- reach your target market at the right moment

2. Builds brand awareness for every company size - small-to-midsize business or established corporation

3. Delivers competitive advantage for early adopters - they need to fulfill their desire, which can lead to an online purchase, in-store visit, or call to your business

 

Thanks for spending your time!

Ping me for more details

SM

Comments

Post a Comment

Popular posts from this blog

Effective social media marketing strategy for a doctor on Facebook & Instagram

-
 Effective social media marketing strategy for a doctor on Facebook and Instagram: 1. Profile : professional headshot and specialty, clinic name, and location. Include a link to your website or booking page. 2. Content Strategy:   Educational Posts are medical conditions, treatments, and wellness tips. share patient success stories & testimonials. Regularly post quick health tips & advice and Live Q&A Sessions 3. Visual Content is Infographics like medical concepts, Short Videos, and Before-and-After Photos . Post short videos and Before-and-After Photos of treatments or procedures (with patient consent). 4. Engagement with your followers by responding to comments and messages. Polls and Quizzes like Use interactive features . Stories like share daily updates, health tips. 5. Promotion and Advertising: Use Facebook and Instagram ads to reach a wider audience. Special Offers: Promote special offers or discounts on consultations or treatments. 6. Ana...
Read more

Digital Content

-
Image
DIGITAL  CONTENT The importance of content lies in its capacity to understand the value and meet the changing behaviors of customers will be cost effectiveness and increase crucial for aligning with learning.  Digital content plays a role in supporting customer education, providing insights and building trust-based relationships with businesses that take on leadership roles. In the field of marketing research digital content acts as a platform for conducting A/B testing collecting consumer feedback and studying trends. To strengthen the strategy, for content the following enhancements can be put into practice;       1. Personalized Content: Using data analysis to customize content delivery based on customer preferences and behaviors.        2. SEO Enhancement: Making sure that content is optimized for search engines to enhance visibility and attract traffic.      3. Integration of Mul...
Read more

Budget

-
Super Brands Budget This is one of my interesting topics and to make it more interesting i made this very precise.   Budget is not only to save money, It is a process of creating a plan to spend money, balance the expense in co-ordination with the cash inflow / income Generally, all Budget plans will be planned annually and to be reviewed Bimonthly or quarterly Qualities of Budget 1.Objective 2. Strategic approach 3. Measures / review 4.Targets – quantifiable Budgeting can be done on 3 ways. 1. Incremental – Performing 2. Deficit – Non - Performing 3. Balanced – Less investment Things which are accountable in budgeting: I will try to put across the budgeting for a Product and a company I. PRODUCT  For a Product both Production and Marketing budget to be worked upon to understand the expense and contribution of the product to the company 1. Production Budget ·        Based on the sales forecast the Production budge...
Read more