Digital marketing on YouTube

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Digital marketing on YouTube can be a powerful tool for brand visibility, audience engagement, and driving traffic to your business: 1. Optimize Your Channel : banner and profile picture that reflects your brand. 2. Content Strategy : Mix different types of content, such as tutorials, vlogs, interviews, reviews, and live streams. 3. SEO for YouTube :   Use tools like Google Keyword Planner or TubeBuddy to find relevant keywords. 4. Engaging Thumbnails : High Quality images, Text and Graphics and Consistency 5. Engagement : Call to Action , Community ,   Engage with your viewers 6. Promotion :   Share your videos on social media platforms and ADs 7. Analytics : YouTube Analytics and A/B Testing 8. Monetization :   Ad Revenue , Sponsorships and Merchandise 9. Trends and Updates:   Stay Updated and Innovate :   content and strategies based on the latest trends. Thank You SM
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BUSINESS MODEL

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BUSINESS MODEL:

   The four interlocking element that’s taken together to create, deliver and capture value.

1. Customer

2.Profit

3. Key Resources

4. Key Processes

 

Business Model encompasses components including activities, resources, Value proposition, network, supply & demand and monetary terms.

 Businesses can leverage their model as an opportunity by identifying needs, such as Car Nano's innovative approach to transportation or FedEx's efficient parcel delivery service.

 In the digital landscape, business models vary between Non- Digital and Digital organization emphasizing the speed and scale. For instance, Amazon, Google (Gmail, Gpay) and Apple (music) showcase the power of digital platform.

Digital Matrix:

The digital matrix encompasses various types of networks, including direct, indirect, two-sided, local, and global networks, each facilitating connections between users and providers.

  Types:

    1. Direct network
    2. InDirect is like Gmail, Apple home pot.
    3. Two-sided network is uber, Grab, Amazon, ebay and Alibaba.
    4. Local network is specific geographic location like uber, Driver, Car2go and Zipcar
    5. Global network – E-Commerce Amazon, Social FB and Search engines like google.

Multisided platforms like Greed of course, refers to the potential for new revenue sources that could speed growth and increase a company’s value and profit decrease. However, they also refer to the risk that exist and the incoming competitors will encroach market share from your product or service. 

Four ways:

  1. Opening the door to 3rd parties like quick book, enhancing customer and product management.
  2. Connecting customers to project management and cashflow tools.
  3. Connecting Products to customers through CIBIL / Credit services.
  4. Spotting market opportunities, whether domestically or abroad.

 

Thanks for spending your time!

Ping me for more details

SM

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