AI - Marketing
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AI – Artificial Intelligence
A System which perceives, process & deduce based
on the fact as like human brain
It’s going to shape the future of human / humanity
across all industry
So,
people are in management / processing of data in healthcare, Finance,
automotive and manufacturing are having good scope of future
The
Global AI market size is 136 billion USD & projected at a CAGR of 37%
In
Pharmaceutical Industry AI helps in the EACH step of drug designing, decreases
health hazards related to Clinical trials and reduces the cost of the process. In
future AI in pharma helps in bringing up more profitable innovation and business
outcomes
As
per the Precedence research the global AI Pharma market to grow to the peak of
9.24 billion by 2030
The
Vital Intelligence includes information on shifts in market landscape, competitor
activity and commercialization of new products
Yes,
definitely any new ideas / inventions will have Pros / Cons
The
Pros Includes:
·
Streamline
market research
·
maximize
the potential of big data by predictive marketing analytics through reliable customer
feedback
·
Enables
the team to focus on strategic approach with campaigns
·
Smarter
decisions with objective
·
Sales
forecasting
·
Dynamic
pricing – attract customer
·
Customer
insight – Communications & purchase behaviours
The
Cons Includes:
· Requires rich set of
data
· Reliable prediction and
analysis
· Hard to replace Humans
· Security of data
The
Future of AI in Digital Marketing (DM):
We can reach the target customers easily
and make quick complex marketing decisions with the mix of AI tools & DM
AI
is going to drive and transform DM through market approach campaigns by
reducing the time, implement the strategy and providing deep market insight
Automatic
content creation, customer support and predictive analysis to segment the
customers
AI
in DM helps in transform of marketing functions by driving customer
interactions & behaviour using lead generation and increase conversion
rates
AI
in Search Engine Optimisation - SEO – improves keyword research, content,
building links and website analysis
AI
in Social media marketing – Enable the applications to generate post, track
& monitor, analysis of the content graphically
AI
& ChatGPT – as we know that recently chatGPT is powered to generate answers
with the content applications, but in future the AI will process the content
formation, editing, adding images, designing and create copies for chatGPT
To
summarize yes, no doubt that AI is going to add lots of benefits in all sectors
by equip with the advanced skills and knowledge as well as reducing the cost
and enables faster applications. As well as AI has to still improve the threat for
data protection and Security.
Thanks for spending your time!
Ping me for more details
SM
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