Digital marketing on YouTube

-
Digital marketing on YouTube can be a powerful tool for brand visibility, audience engagement, and driving traffic to your business: 1. Optimize Your Channel : banner and profile picture that reflects your brand. 2. Content Strategy : Mix different types of content, such as tutorials, vlogs, interviews, reviews, and live streams. 3. SEO for YouTube :   Use tools like Google Keyword Planner or TubeBuddy to find relevant keywords. 4. Engaging Thumbnails : High Quality images, Text and Graphics and Consistency 5. Engagement : Call to Action , Community ,   Engage with your viewers 6. Promotion :   Share your videos on social media platforms and ADs 7. Analytics : YouTube Analytics and A/B Testing 8. Monetization :   Ad Revenue , Sponsorships and Merchandise 9. Trends and Updates:   Stay Updated and Innovate :   content and strategies based on the latest trends. Thank You SM
Post a Comment

MarCom

-

 

MarCom

Hi, many of us know this term or some might be into it but not aware this term, okay let me say MarCom is nothing but Marketing Communications.

What comes under MarCom:

It’s an outline for all basic marketing communication and concepts we plan for any brands and any MarCom should have the objective.

The objective should be Infront of the Pricing, product, positioning, Target, customer, activities, sales and distribution

It’s been always an interesting for me to talk about positioning, most of the times we just go blindly by the market but what I would suggest is rather going only market consider / discuss the all ins & outs of the product and bring out the need of the product that occupies the space in customer’s mind.

When I say MarCom, it should have an objective that should sustain the demand and preferences for the product and that includes the product life cycle

What we as a marketing person will face challenge is transforming our positioning to communication and sometimes, we may/ not convinced with our communications. It simple if your positioning & communications meets out the following value then your communication points are good

1.    Your communications should define the product

2.    Brief the benefits of the product

3.    The effect / results of the product

4.    Finally, the value that creates in customer mind

The 4 values will help the product to build as a brand and definitely Brand building will helps us to improve MS, Profit and Value of the company

Sales / Buying Process

          Any product success is on engage & deliver to the customer. So, it is always to have a critical insight through the market research and discussion / meeting with the sales team. In short MarCom also should focus on packing and delivering the required information to the customer.

Thanks for spending your time!

Ping me for more details

SM

Comments

Post a Comment

Popular posts from this blog

Effective social media marketing strategy for a doctor on Facebook & Instagram

-
 Effective social media marketing strategy for a doctor on Facebook and Instagram: 1. Profile : professional headshot and specialty, clinic name, and location. Include a link to your website or booking page. 2. Content Strategy:   Educational Posts are medical conditions, treatments, and wellness tips. share patient success stories & testimonials. Regularly post quick health tips & advice and Live Q&A Sessions 3. Visual Content is Infographics like medical concepts, Short Videos, and Before-and-After Photos . Post short videos and Before-and-After Photos of treatments or procedures (with patient consent). 4. Engagement with your followers by responding to comments and messages. Polls and Quizzes like Use interactive features . Stories like share daily updates, health tips. 5. Promotion and Advertising: Use Facebook and Instagram ads to reach a wider audience. Special Offers: Promote special offers or discounts on consultations or treatments. 6. Ana...
Read more

Digital Content

-
Image
DIGITAL  CONTENT The importance of content lies in its capacity to understand the value and meet the changing behaviors of customers will be cost effectiveness and increase crucial for aligning with learning.  Digital content plays a role in supporting customer education, providing insights and building trust-based relationships with businesses that take on leadership roles. In the field of marketing research digital content acts as a platform for conducting A/B testing collecting consumer feedback and studying trends. To strengthen the strategy, for content the following enhancements can be put into practice;       1. Personalized Content: Using data analysis to customize content delivery based on customer preferences and behaviors.        2. SEO Enhancement: Making sure that content is optimized for search engines to enhance visibility and attract traffic.      3. Integration of Mul...
Read more

Budget

-
Super Brands Budget This is one of my interesting topics and to make it more interesting i made this very precise.   Budget is not only to save money, It is a process of creating a plan to spend money, balance the expense in co-ordination with the cash inflow / income Generally, all Budget plans will be planned annually and to be reviewed Bimonthly or quarterly Qualities of Budget 1.Objective 2. Strategic approach 3. Measures / review 4.Targets – quantifiable Budgeting can be done on 3 ways. 1. Incremental – Performing 2. Deficit – Non - Performing 3. Balanced – Less investment Things which are accountable in budgeting: I will try to put across the budgeting for a Product and a company I. PRODUCT  For a Product both Production and Marketing budget to be worked upon to understand the expense and contribution of the product to the company 1. Production Budget ·        Based on the sales forecast the Production budge...
Read more