Digital marketing on YouTube

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Digital marketing on YouTube can be a powerful tool for brand visibility, audience engagement, and driving traffic to your business: 1. Optimize Your Channel : banner and profile picture that reflects your brand. 2. Content Strategy : Mix different types of content, such as tutorials, vlogs, interviews, reviews, and live streams. 3. SEO for YouTube :   Use tools like Google Keyword Planner or TubeBuddy to find relevant keywords. 4. Engaging Thumbnails : High Quality images, Text and Graphics and Consistency 5. Engagement : Call to Action , Community ,   Engage with your viewers 6. Promotion :   Share your videos on social media platforms and ADs 7. Analytics : YouTube Analytics and A/B Testing 8. Monetization :   Ad Revenue , Sponsorships and Merchandise 9. Trends and Updates:   Stay Updated and Innovate :   content and strategies based on the latest trends. Thank You SM
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Strategy

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Strategy

Strategy is a tool that has to be designed and implemented in the right way to achieve the desired objective or goals of the company

The strategy should be always simple that should be implemented by the field force and convince the customer


Points to be considered while designing strategy:

1. Market research

2. Time frame

3. Tactical plans

4. Growth plan

5. Execution & Results

 

Market research:

It is very important to study the market we are playing and the size, growth of the market. We should also have competitive knowledge, activities and benefits over competition to understand & build the market

Time frame:

Strategy should be always long term with a time frame. We have to design to treat strategy as an annual cycle rather than quarterly or half-yearly.

Long term strategy will help us to remind the brand in the customers mind and that will yield results

Tactical plans:

Tactical plans create the blue print for the larger strategic plan and will be led by middle level managers / executives. This can be regional / state wise for better prospect of the brand in that particular region.

This will help to develop team & measure productivity

Growth Plan:

Growth plan enable us to plan & track the growth as well as revenue of the brand. The growth plan should attract & sustain customers to improve the sales of the brand / company

Execution & Results:

The success of the strategy lies on the execution as per the design. It plays a crucial role in launch & development of the brand. We have to keep engage the task force for the execution and follow-up for the proper execution of the strategy

The execution should be monitored through productive meetings / strategy cycle / KPI’s to drive the results.

The investors will look only for results not anything else. So, it is important to note to design the effective strategy and implementation to brings results

 

Example: CCD – Cafe Coffee Day

We know CCD is one of the biggest chain cafe shop in India. Let’s understand the strategy of the cafe shop.

1. Market research:

·       Identify the customers - mid age groups

·       Target market – cities and urban cities

·       Market size – 150$ billion

·       Competitors – Coffee bean, Starbucks, barista, costa coffee (international brands) & all food stores are selling coffee

2. Time frame

·       To add 400 stores in the third year & to be largest chain café shop in India by the year 2000

3. Tactical plans

·       Offers variants & localized marketing initiatives

·       Resto kind of café shops

·       Offers vending machines at corporate

·       Started light snack options

·       Informal place to relax and have fun

·       Low cost to variable price – offers world class cafe to the customers

 

4. Growth plan

·       Chain cafe shops

·       Presence in foreign countries – Global brand

·       High potential Tier II & III cities

·       Offers franchise to add income for the population as well as marker expansion

·       Co-branding with Levi’s, Apple etc.…

 

5. Execution & Results

·       Execution was monitored well by the team through customer feedback & research program

·       Web based ordering system and processed by electronic processing system to cut order to delivery lead time

·       More than 1750 outlets – 54 % MS in Indian market and 68% share in people’s mind

 

Thanks for having a cup of coffee with SM

A lot can happen over coffee!

Stay tuned!

SM


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