Digital marketing on YouTube

-
Digital marketing on YouTube can be a powerful tool for brand visibility, audience engagement, and driving traffic to your business: 1. Optimize Your Channel : banner and profile picture that reflects your brand. 2. Content Strategy : Mix different types of content, such as tutorials, vlogs, interviews, reviews, and live streams. 3. SEO for YouTube :   Use tools like Google Keyword Planner or TubeBuddy to find relevant keywords. 4. Engaging Thumbnails : High Quality images, Text and Graphics and Consistency 5. Engagement : Call to Action , Community ,   Engage with your viewers 6. Promotion :   Share your videos on social media platforms and ADs 7. Analytics : YouTube Analytics and A/B Testing 8. Monetization :   Ad Revenue , Sponsorships and Merchandise 9. Trends and Updates:   Stay Updated and Innovate :   content and strategies based on the latest trends. Thank You SM
Post a Comment

Customer Segmentation

-

Customer segmentation


This is one of the core processes in the promotion of your brand. We have to ensure that our communication should reach our right customer.

Right communication to the wrong customer doesn’t make any sense or output. So, it’s a Brand manager responsibility to give clarity on what communication to be given to the customer

Selection of customers

1. The positioning will help us to identify the core-customer base of the brand

2. Analysis to be done on, the molecule being perceived across the different segments of customer

3. Find out the value proposition & priorities the target customers

4. Check with Direct & Indirect competitor- positioning & target customers

5. Expand the customer wings will help us to meet the Business objectives

Customer types

1. The complainer

2. Overly agreeable

3. The Expert

4. The Pessimist

5. The staller

Brands & Customers

1. Selecting & Promoting the Right brand to Right customer is the basic mantra

2. Check out the usage of the brand with the customer.

3. Analyze and compete with the competitor with effective communication strategy

4. Check out the possibilities of expanding the brand with other customers if any.

Can the Customer influence the Brand?

Yes, definitely the customer can influence the brand upon composed approach.

If a customer becomes your advocate for your brand then you can say that your Positioning, Communication is good and the brand can sell on its own!

Steps to convert your customer to Advocate

1. create Awareness about your brand to the customer

2. Engage your customer / end customer to use the brand

3. Purchase – The customer should purchase the brand Considering the benefits, price

4. Retention – The customer should retain to your brand with the strategy among competitors

5. Advocacy – This is the success of the brand. The advocates creates new potential customers for the brand in the field of competency.

 

Example: Sensodyne Toothpaste

1. They create a space among toothpaste market unlike Colgate or close-up

2. Positioning:  sensitivity / sensitive teeth

3. Customers: Patients with tooth pain

 a.) The company create awareness (TV & print ads) by person having pain while enjoying the Hot Tea / ice-cream

 b.) By then they intend the person to start using the Sensodyne after consultation with the dentist

c.) Now the Patient purchase, use and give feedback to the dentist feeling better and got relief from the sensitive teeth

d.) Company is playing a unique strategy for dentist like Dental clinic board / certificate program on “Sensitive dentist of the year”

e.) Advertising the brand with the advocate saying their own experience about the brand.

Now they can create new customers with advocates

 

Thanks for being my Customer!

SM


Comments

Post a Comment

Popular posts from this blog

Effective social media marketing strategy for a doctor on Facebook & Instagram

-
 Effective social media marketing strategy for a doctor on Facebook and Instagram: 1. Profile : professional headshot and specialty, clinic name, and location. Include a link to your website or booking page. 2. Content Strategy:   Educational Posts are medical conditions, treatments, and wellness tips. share patient success stories & testimonials. Regularly post quick health tips & advice and Live Q&A Sessions 3. Visual Content is Infographics like medical concepts, Short Videos, and Before-and-After Photos . Post short videos and Before-and-After Photos of treatments or procedures (with patient consent). 4. Engagement with your followers by responding to comments and messages. Polls and Quizzes like Use interactive features . Stories like share daily updates, health tips. 5. Promotion and Advertising: Use Facebook and Instagram ads to reach a wider audience. Special Offers: Promote special offers or discounts on consultations or treatments. 6. Ana...
Read more

Digital Content

-
Image
DIGITAL  CONTENT The importance of content lies in its capacity to understand the value and meet the changing behaviors of customers will be cost effectiveness and increase crucial for aligning with learning.  Digital content plays a role in supporting customer education, providing insights and building trust-based relationships with businesses that take on leadership roles. In the field of marketing research digital content acts as a platform for conducting A/B testing collecting consumer feedback and studying trends. To strengthen the strategy, for content the following enhancements can be put into practice;       1. Personalized Content: Using data analysis to customize content delivery based on customer preferences and behaviors.        2. SEO Enhancement: Making sure that content is optimized for search engines to enhance visibility and attract traffic.      3. Integration of Mul...
Read more

Budget

-
Super Brands Budget This is one of my interesting topics and to make it more interesting i made this very precise.   Budget is not only to save money, It is a process of creating a plan to spend money, balance the expense in co-ordination with the cash inflow / income Generally, all Budget plans will be planned annually and to be reviewed Bimonthly or quarterly Qualities of Budget 1.Objective 2. Strategic approach 3. Measures / review 4.Targets – quantifiable Budgeting can be done on 3 ways. 1. Incremental – Performing 2. Deficit – Non - Performing 3. Balanced – Less investment Things which are accountable in budgeting: I will try to put across the budgeting for a Product and a company I. PRODUCT  For a Product both Production and Marketing budget to be worked upon to understand the expense and contribution of the product to the company 1. Production Budget ·        Based on the sales forecast the Production budge...
Read more