SUCCESSFUL STRATEGY

 

SUCCESSFUL STRATEGY:

With the help of the media strategy cycle and formula

1.     1.Attention

2.     2.A Set goals and envision

3.    3. Strategy

4.   4.  Implement & performance

5.     5.Degree of Measure

6.     6.Improve / Better

1.Attention

·       Brand attention trend, market and industry activity

·       social media and derive insights

·       online content and offline behaviour

·       Customer feedback

·       Analysis = Processing = collect => Attention

2. Set goals and envision

·               Marketer Positive and negative regarding the road bridge

·       strength with Positive and weakness with negative involve bringing in new perception

·       cutting-edge strategy tool for achieving company's growth

3. Strategy – Three main consideration

·  Content Strategy – Company is in Brand, vision and mission and Competition is organisation and Customer is resonating

·       Target Group – Customer is in set of audience and different target audience and leaders in opinion

·       Platform – Different target group the mood for the audience

4. Implement & performance

·                 Planning only two components in the timely post and reaction checks

·               Analytics to used to identify to rightly to post to should be apt and regular interval

·               Reaction checks fall in the category of management and should be assessed.

5. Degree of Measure

·       A Good approach would be to measurement metrics right at the beginning while deciding the campaign goals

·       Increase the brand reach, employee and product R&D

·       Conversation, Amplification and Applause rate.

6. Improve / Better

The results should be measured and compared with the goals and improvement to restructuring the strategy to meet the goals

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SM