EI - Evolution Index

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EI

Hi, Today it will be simple & easy understanding about EI.

EI is one of the metrics & called as Evolution Index.

EI is generally related to Market growth of a product related to particular market / Company

What are the essentials to calculate EI:

1.    Product growth

2.    Molecule growth

3.    Market growth

Why EI:

1.    Easy to evaluate the performance and Relative growth of our Brand / Product compared with Market

Whom:

1.    Products competing with larger market

2.    Pharmaceutical, Chemicals, Paper Industry, Food products, Cement, Iron & steel, Glass & Petroleum Industry, Finance etc.

How:

1.    EI can be derived by using a formula

          EI = (1+ Product Growth rate) / (1+ Market Growth rate) *100

Inference:

Any value above 100 is better than the market performance

Any value below 100 is less than the market performance

 

Thanks for spending your time!

Ping me for more details

SM

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